Enrollment closes Nov 5 · 11:59pm Pacific
Meta Ads Academy · Self Study Edition
You already know how to market a business. Welcome to your 'confident with Meta ads' era.
Learn how to strategically plan, build, analyze, and improve Meta ads campaigns, so you can make smarter decisions with more confidence.
Get the Meta Ads Academy curriculum in a self study format, and become the kind of advertiser who knows what they're doing AND why.
Get inside Meta Ads AcademyYou're not new to Facebook and Instagram. So why does Ads Manager still make you question your entire existence?
You've probably spent more time than you'd care to admit Googling campaign settings, trying to interpret conflicting advice, or wondering whether the problem is your creative, your targeting, your offer, or something buried inside the platform.
And every time you think you're starting to understand it, Meta introduces another change.
You want to make smart, informed decisions with your advertising budget. You want to understand why something is working, recognize when something needs to change, and feel capable of figuring out your next move.
You know there's a valuable skill waiting on the other side of that knowledge gap.
You'd just really love a structured way to develop it.
Preferably without spending the next three years earning a self awarded PhD in YouTube tutorials.
Get inside Meta Ads Academy★★★★★
“My faith has been restored in the online education world”
THE INFO in this course 🤌🏽 Real talk, Caley, it's been one of the best investments I've made since 2022. And I've invested over $50k in coaches, programs and masterminds since January 2022 and felt burned every single time. And then came along Meta Ads Academy and my faith has been restored in the online education world 🤣
Imagine opening Ads Manager and actually knowing what you're looking at.
Because the real flex isn't knowing where all the buttons are. It's knowing what decisions to make.
Before you spend
Imagine having a new offer to promote and knowing how to approach the advertising strategy before you spend a dollar. You know what you're trying to achieve, where to send people, how to think about your budget, and what type of campaign makes sense for your goal.
When you create
When it's time to create ads, you're thinking about your audience's psychology, where they are in the buyer's journey, and what would actually compel them to take action.
When results come in
You're able to assess the data, ask better questions, and identify what deserves your attention. Maybe the ad needs a stronger hook. Maybe the landing page isn't doing its job. Maybe you need more data before making a decision. You're learning to recognize those distinctions.
You don't have to become an expert overnight. But you can become a considerably more dangerous marketer.
In a good way, obviously.Make me dangerousWho this is for
For the marketing brains who are ready to add a seriously valuable skill to their repertoire.
You only need to be one of these, not all of them. If any one of these sounds like you, you're who this was built for.
You're an established business owner.
You already have an offer, understand your customers, and know how your business makes money. You want to become more capable of running your own advertising, making strategic decisions, and understanding whether your campaigns are doing what they're supposed to. Maybe you've hired someone before, experimented yourself, or you're finally ready to stop putting paid advertising on the someday list.
You're a social media manager or marketing freelancer.
You understand content, customer psychology, client relationships, and how to make businesses visible online. Now you're looking at Meta ads as a way to expand your expertise, create a higher value service, and potentially earn more without adding an endless list of content deliverables to your plate.
You're already running ads, but you know you've got gaps.
You can build a campaign. You know your way around Ads Manager. But sometimes the decisions get murky. You're looking for a stronger understanding of strategy, tracking, creative testing, performance analysis, or optimization so you can make better calls with more confidence.
You're an in house marketer or part of a marketing team.
You want to understand how paid advertising fits into the bigger marketing picture, contribute more strategically, and become more capable of managing, evaluating, or collaborating on Meta campaigns.
If you've already got a foundation in marketing, you're resourceful, and you're ready to put what you learn into practice, you're in the right place.
I'm ready to learn Meta ads
Who this isn't for
A little loving honesty before you hand over your credit card.
Meta Ads Academy Self Study probably isn't the right move for you if:
- ✕You don't have an offer yet and you're still figuring out the absolute basics of marketing.
- ✕You need someone to personally review your ads, troubleshoot your account, or tell you what to do next.
- ✕You know you struggle to implement without regular calls, deadlines, or direct accountability.
- ✕You expect a particular revenue result just because you've completed a training program.
I genuinely believe self study is an excellent way for the right person to learn.
I also believe personalized mentorship is incredibly valuable for people who need it.
These are different experiences designed to meet different needs, and I'd much rather you choose the one that actually suits you.
★★★★★
“I can now confidently run beautiful and effective ads for my own business and for others.”
I was hesitant to take the program because I didn't know if I was ready. I didn't understand all the lingo and concepts. Caley's instruction style was casual and included lots of real-life examples, which really helped the information stick.
I can safely say this investment will have paid for itself by the time this testimonial makes it up online.
How self study works
A giant curriculum is only useful if you know where to start.
You don't need to watch every lesson, in order. Meta Ads Academy is a structured education and reference library, with recommended learning paths based on what you're trying to accomplish: whether you're setting up your campaigns or improving what's already running.
Setting up your campaigns
Perfect if you're starting fresh and ready to plan, build, and launch Meta ads campaigns properly.
You'll prioritize strategy, campaign planning, creative, account setup, tracking, building campaigns, and evaluating results.
Improving what's already running
Perfect if your campaigns are live, but you want to understand what's happening and what to do next.
You'll identify your biggest skill gaps, then dig into evaluation, tracking, attribution, creative, troubleshooting, and optimization.
The goal is to become a more capable advertiser, not to collect completion certificates like they're Pokémon.
Work through the lessons that matter, apply what you learn, and return to the curriculum whenever you need to strengthen a skill or revisit a concept.
Pick your path, then go at your own pace.
Choose my path★★★★★
“I'd highly recommend this program to anyone who has an online biz, Caley is a total expert.”
Before joining Caley's program, I felt like I was literally burning money with Facebook Ads. I would sink hours into internet searching trying to figure out what to do, my ads were getting rejected, and I just didn't feel confident navigating the platform in general. I remember feeling like I didn't even want my assistant to see my Ads Manager because of my past results.
When I heard about Caley's program, I hesitated for a minute because of the cost, but then quickly did the math with how much an ads manager would cost, PLUS the lost money from not knowing what I was doing with ads to begin with, so the decision to join became a total no brainer.
And now after having joined, I feel so much more confident with everything about ads and how to dial them in so my profitability keeps going up. I don't feel worried or confused about how to set up ads, how to track their success, or how to target exactly who I want to see my ads. And honestly, I just feel really excited to start scaling my online products and I'm confident that I know exactly how to do it.
What's included
A proper Meta ads education.
We're covering the decisions behind advertising, the technical setup, the psychology behind effective creative, and how to understand your results.
Ad strategy and campaign planning
What to promote, where your traffic should go, how to choose campaign objectives, structure your campaigns, and think about your budget. Includes lessons and checklists for landing pages, product pages, and conversion.
Messaging, creative, and buyer psychology
Messaging, copy, creative formats, audience psychology, design considerations, and testing.
Business Manager and account setup
Business Portfolio, Ads Manager, account structures, assets, access, permissions, and managing client accounts.
Tracking and measurement
Pixels, events, conversion tracking, attribution, analytics, and the role of Conversions API, plus how to assess the reliability of your tracking.
Audiences and targeting
How Meta uses audience information, custom audiences, lookalikes, audience tools, overlap, and current targeting practices.
Campaign building
Campaigns, ad sets, conversion locations, placements, creative, and settings. Yes, you'll learn where to click. You'll also understand what those settings mean.
Evaluation, optimization, and scaling
Interpreting performance, which metrics deserve attention, how attribution affects your data, when to evaluate, and troubleshooting and scaling decisions.
Meta Ads Academy is designed to help you connect strategy, creative, data, and execution. Because a great ad cannot compensate for every problem in your marketing system, and you deserve to understand how the pieces work together.
Because learning something and knowing how to use it are two very different things.
Inside Meta Ads Academy, you'll find workbooks, campaign planning resources, checklists, reference materials, tutorials, and tools to support your learning. Use them while you work through the lessons, when you're planning a new campaign, and whenever you need a refresher.
You also get
Two full years of curriculum access
Your access doesn't disappear after a few weeks. You have two years to learn, implement, revisit, and strengthen your skills.
Course updates during your access period
Meta changes. You'll receive curriculum updates released during your two year enrollment period.
What's essential now, and what can wait
Start with the content most relevant to your experience and goals, with guidance on what's essential now, what's optional, and what can wait.
Launch bonuses
Oh, and I'm throwing three extra courses into the mix.
Because great advertising requires strong foundations, attention grabbing creative, and numbers that actually make sense.
Gateway to Ads
Build a stronger foundation for paid visibility, with an accessible introduction to advertising concepts and how to think about creating a simple visibility system.
Stop the Scroll
Go deeper into the psychology and neuroscience behind attention grabbing content, so you understand why certain creative makes someone stop, pay attention, and engage.
Ad Spend 101
Understand the economics behind your campaigns, including budgets, acquisition costs, target returns, and spending decisions.
Meta Ads Academy itself is where the real learning happens. These bonuses give you even more for strengthening your foundation, improving your creative thinking, and making smarter financial decisions. All three are included when you enroll between October 27 and November 5, 2026.
Smart marketers don't just want more information. They want information that changes how they think.
I've taught Meta Ads Academy to business owners and marketing professionals who came in wanting to understand ads and left with stronger knowledge, confidence, and practical skills. Seeing people start to understand the reasoning behind their decisions is the part I want you to experience.
I want to think like that★★★★★
“Incredible results and I'm only just getting started.”
In my time in the program I was able to run profitable ads to a tiny offer, and of those leads, at least 2 converted into high ticket sales in my launch.
About Caley
I built my business with these skills. Now I want you to understand them too.
Hey, I'm Caley. Ads strategist, business mentor, and someone who has spent over a decade getting very nerdy about digital advertising.
One of the biggest turning points in my freelance career came when I added paid advertising to my skill set. I doubled my freelance revenue while working fewer hours.
Turns out, being able to strategically manage paid advertising is a pretty damn valuable skill. Who knew? Other than literally every company paying someone to run their ads.
Since then, I've spent years building campaigns, working with clients, growing businesses, and teaching people how to approach advertising with more knowledge and intention. And I've developed some very strong opinions.
- ✺ Great advertisers need to understand marketing, not just a platform.
- ✺ Interpreting your results matters more than memorizing hacks.
- ✺ Blindly copying someone else's campaign structure is an excellent way to get very confused.
- ✺ Smart, capable people deserve an education that treats them that way.
That's exactly why I built Meta Ads Academy. I've loved teaching it through live cohorts, but plenty of people don't need the full mentorship experience. They have the experience, initiative, and capacity to work through the material independently. They want the education.
And I'm very happy to finally make that an option.
Let's talk about what you're getting, and what you're not.
Because clarity is sexy, and surprises at checkout are not.
Here's what's included
- ✓Recorded curriculum and educational resources
- ✓Two years of access and applicable curriculum updates
- ✓Implementation tools and digital workbooks
- ✓Administrative help with access, billing, missing resources, and course platform issues
Here's what's not included
- ✕Live coaching or weekly calls
- ✕Slack community or messaging access
- ✕Access to Caley or her team for ads support or advice
- ✕Personalized strategy or campaign feedback
- ✕Individual ad account reviews or advertising advice
- ✕Tracking installation, website development, or individual technical troubleshooting
If you want personalized advice and someone reviewing your campaigns with you, a future mentored cohort may be a better fit. Self Study is for the person who wants the education and is prepared to do the independent implementation.
Pricing
Invest in the expertise. Keep the autonomy.
Hiring someone to manage your advertising can be the right decision.
But understanding how advertising works gives you something valuable, whether you're managing your own campaigns, selling paid ads as a service, or working alongside an agency. It gives you knowledge you can apply, build upon, and bring into future marketing decisions.
The original mentored Meta Ads Academy combines this education with live coaching, feedback, and direct support. For the first time, you can access the curriculum separately, with a lower investment designed for independent learners.
Your self study investment
Pay in full
$990
USD · or $1290 CAD
Payment plan
2 × $550
USD · or 2 × $690 CAD
Applicable taxes may be added at checkout.
Your investment includes
The full Meta Ads Academy curriculum, digital workbooks, implementation resources, two years of course access, updates released during that period, and all three launch bonuses.
Yes, I'm ready for Meta Ads AcademyThe payment plan is a commitment to the full purchase price, rather than a subscription you can cancel at any time. Access begins immediately after purchase. All sales are final, subject to the purchase terms presented at checkout.
Your invitation to the first ever Self Study release. And possibly the only one.
This is the first time I've opened Meta Ads Academy as a standalone self study experience. And I don't know when, or whether, I'll offer this version again.
Enrollment is open October 27 through November 5, 2026.
If you've been eyeing Meta Ads Academy but didn't need the weekly calls, Slack access, or additional mentorship, this is your opportunity. You'll have two years to work through the curriculum, so enrolling now doesn't mean rushing. It means securing your access, then learning at the pace that works for you.
FAQs
A few questions before you become the person who understands Meta ads.
Potentially, yes. You don't need years of experience running ads, and Meta Ads Academy includes foundational instruction. But you should already have some understanding of marketing, audiences, offers, and how businesses attract customers. If you're completely new to marketing or don't yet have an offer, I'd recommend developing those foundations first.
You can keep Chat GPT'ing or Claude-ing your way through Meta ads. Or you can decide you're ready to properly learn this skill.
Being resourceful is a strength. Spending six months piecing together conflicting advice isn't necessarily the best use of it.
Here's what I know about the people who actually get good at advertising. They learn to ask better questions. They stop treating every disappointing result as proof they have no idea what they're doing. They understand that running ads involves strategy, judgment, testing, analysis, and occasionally being wrong about something.
You've already invested time into understanding marketing. Now you can build on that foundation with a valuable paid advertising skill set. And I'd love to be the person who teaches you.
Meta Ads Academy Self Study
- ✺Regular price$1490 USD or $1990 CAD
- ✺Launch price$990 USD or $1290 CAD
- ✺Two years of curriculum access
- ✺Three bonus mini courses worth over $350 USD / $500 CAD
- ✺Enrollment closes November 5, 2026
The fine print
No results are guaranteed. Meta Ads Academy is an educational program. Nothing in the curriculum, on this page, or in any bonus is a promise, guarantee, or prediction of any specific result, sale, lead, or performance. Advertising outcomes depend on many factors outside of our control, including your offer, budget, market, and how you apply what you learn.
Individual results vary. Every business starts from a different place, and two people can work through the same lessons and get very different results. The examples and testimonials on this page are not typical, and you should not expect to achieve the same or a similar outcome.
About the testimonials. The testimonials on this page are from past participants of the Mentored Meta Ads Academy Program, which included live support and feedback. The Self Study Edition includes the curriculum and educational resources without that personalized support. Testimonials reflect individual experiences only and are not a representative or average result.
Educational purposes only. All content is provided for education. It is not legal, tax, accounting, medical, or financial advice, and it does not create a client relationship.
Platform changes. Meta's policies, algorithms, targeting options, and ad platform features change over time. Lessons describe conditions at the time of recording, and some details may change outside of our control.
Tracking instructions. The curriculum provides tracking education and step by step instructions for common platform integrations. Some websites, checkouts, and technology setups require specialized or developer support, which is not included.
Enrollment terms. Enrollment in the Self Study Edition is subject to the terms presented at checkout, including the payment plan terms and the refund policy described in the FAQ.
Not affiliated with Meta. Meta, Facebook, Instagram, and Ads Manager are trademarks of Meta Platforms, Inc. This program is not affiliated with, sponsored by, or endorsed by Meta Platforms, Inc.